Promoting a virtual event
The BD100 celebrates oft forgotten agency business developers. Their annual awards ceremony and industry event Winning Together, had to move online in 2020 causing a shift in how the organisers needed to market and monetise the conference.
While they had a good prospect base they needed support to reach a wider audience to sell tickets to the online event, and all within a few weeks.
BD100
I supported the BD100 team with paid LinkedIn advertising and email campaigns to reach agency owners, business development directors and consultants.
To extend the life of the event I then developed blog, email and social content along with an accompanying marketing plan for them to execute.
Our work together resulted in over 300 paying attendees at the virtual Winning Together event and increased visibility of the BD100 brand on LinkedIn.
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